Summary
Fathead is a Detroit-based company that specializes primarily in high quality vinyl wall decals.
During my time working with Fathead, my primary focus was leading the design of a brand new fathead.com. I also worked on branding and logos, project management, and marketing and web asset creation.
Fathead.com
Project
Fathead's main website is redesigned and re-coded from the ground up every few years. This keeps things fresh and ensures that they are keeping up with current technologies and not succumbing to code bloat over time.
Their old site was out of date. My job was to lead the visual UI design, as well as direct the user experience for Fathead.com's newest iteration. This involved meeting with stakeholders and leadership to discuss goals and to help formulate content strategy, and executing on these plans while meeting a tight deadline.
Outcome
Along with a brand new visual design, I gave Fathead.com smooth animations and interaction designs behind many of the commonly used features. The logo went unchanged to preserve brand equity, and my design took into account the color scheme and visual style specific to Fathead leading up to this redesign. With a breath of fresh air, Fathead.com was again brand new.
Marketing and Other Assets
Brand Design
Fathead Classic Little League
My team was approached for a logo design contest for Fathead Classic, a group of little league games sponsored by Fathead. Leadership chose the logo without knowing who designed it, and my logo won among logos designed by my peers.
