Fathead

Graphic Design · Front-End · UI/UX · Logo Design

Summary

Fathead is a Detroit-based company that specializes primarily in high quality vinyl wall decals.

During my time working with Fathead, my primary focus was leading the design of a brand new fathead.com. I also worked on branding and logos, project management, and marketing and web asset creation.

Fathead.com

Project

Fathead's main website is redesigned and re-coded from the ground up every few years. This keeps things fresh and ensures that they are keeping up with current technologies and not succumbing to code bloat over time.

Their old site was out of date. My job was to lead the visual UI design, as well as direct the user experience for Fathead.com's newest iteration. This involved meeting with stakeholders and leadership to discuss goals and to help formulate content strategy, and executing on these plans while meeting a tight deadline.

Outcome

Fathead's old home page
Fathead's old home page
My new design
My new design
Fathead's old home page
Fathead's old product page
My new design
My new product page design

Along with a brand new visual design, I gave Fathead.com smooth animations and interaction designs behind many of the commonly used features. The logo went unchanged to preserve brand equity, and my design took into account the color scheme and visual style specific to Fathead leading up to this redesign. With a breath of fresh air, Fathead.com was again brand new.

New menu and cart animations
New menu and cart interactions
Promo interaction designed from scratch
Promo interaction
Footer social icon hovers
Footer social icon hovers
Fathead.com's desktop menu interactions
Fathead.com's new desktop menu interactions

Marketing and Other Assets

Before: Stock photo
Before: Stock photo
After: Transformed for marketing use
After: Transformed for marketing use
Facebook profile picture in the style of 'The Force Awakens.' This was approved by Disney / Lucas and used on Fathead's Facebook profile
Facebook profile picture in the style of 'The Force Awakens.' This was approved by Disney / Lucas and used on Fathead's Facebook profile
This is a mockup of a Total Coverage room for Fathead.com. The original room had a window at the back and uncovered walls. This was approved by Disney / Lucas for use on Fathead.com
This is a mockup of a Total Coverage room for Fathead.com. The original room had a window at the back and uncovered walls. This was approved by Disney / Lucas for use on Fathead.com
I mocked up this room to include a custom wall decal, and prepared the image for use on the web
I used Photoshop on this room to include a custom wall decal, and prepared the image for use on the web

Brand Design

Fathead Classic Little League

My team was approached for a logo design contest for Fathead Classic, a group of little league games sponsored by Fathead. Leadership chose the logo without knowing who designed it, and my logo won among logos designed by my peers.

Fathead Classic Logo
Fathead Classic Logo
Fathead Classic Flyer
Fathead Classic Flyer
All images copyright Fathead, LLC
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